Privacy Policy

Your privacy matters. This policy outlines what personal data I collect, how I use it, and your rights regarding your information in line with GDPR regulations.
This privacy policy is issued by Valerie De Backer, sole proprietor and data controller, based in Ghent, Belgium.

 

1. Information I collect

• Personal Data: When you contact me or book a session, I may collect your name, email address, phone number, postal address, VAT number (if applicable), and any relevant details needed for planning, invoicing or delivering your images.

• Photographic Data: As part of my work, I take photos that may include recognisable individuals. These may be used on my website, social media, or portfolio — unless you request otherwise.

• Usage Data: My website may collect data such as your IP address, browser type, and pages visited to help improve performance and user experience.

 

2. How I use your information

• to provide services: to communicate with you, plan your session, deliver your photos and issue invoices.

• portfolio & publication: selected photos may be used for promotional purposes on my website, social media or printed materials. If you prefer not to be featured, just let me know.

• improvement: website usage data helps me analyse and enhance my services.

• marketing: I currently do not send newsletters. If this changes, I will only contact you with your explicit consent.

 

3. I do not sell or share your personal data, except:

• when required by law

• with your consent

• to trusted service providers (e.g. Pic-Time, Studio Ninja, Accountable) who help me run my business securely and are GDPR-compliant

 

4. Data security

I take appropriate measures to protect your data against unauthorised access, loss or misuse.

 
5. Your rights

You have the right to:

• access or correct your personal data

• request deletion of your data (unless I’m legally required to retain it)

• object to certain uses of your data

• withdraw consent at any time (e.g. for publication or marketing)

 

Simply send your request to hello@valeriedebacker.com and I’ll respond within 30 days.

 

6. Contact

Got a question, concern, or request?
Please send an email to hello@valeriedebacker.com

 

7. Updates

This privacy policy may be updated from time to time. The latest version is always available at www.valeriedebacker.com.
Last updated: May 12, 2025